5 Step Guide to Multi Channel Funnels in Google Analytics

Multichannel Funnel in GA

Overview Assisted Conversions Top Conversion Paths Time Lag Path Length What are Multi Channel Funnels? Multi Channel Funnels help you identify which channels are contributing to your sales and conversions, confusing? Not really, by default Google Analytics shows you the last click conversion for any sales or conversion but you cannot identify which channels were a part of the conversion cycle, which channel initiated? which brought the user back?, to answer such questions analytics brings in Multi channel funnels. Lets consider an example here, Above is a series of interactions…

Google Search Console adds Rich Cards for a Better Mobile Experience

rich cards in google search console

We are mid-way 2016 and have already seen Google updating its tools and features to improve user experience. In April 2016, we saw the User Explorer Report in Google Analytics and now it adds the Rich Cards under Search Appearance in Google Search Console. What are Rich Cards? Rich cards use schema.org structured data markup just like Rich snippets to display results in a more engaging format across all devices – Mobile, Tablet and even Desktop. This feature of Search Console would help provide data to Google Search about products, recipes or movies on your website. How to…

User Explorer Report in Google Analytics to show Visitor Interactions

User explorer report in GA

On 11th April, Google released its release notes that led to one of the most interesting features in Google Analytics which is “User Explorer” that lets you see very specific interactions of the user across the website. The User Explorer Report in GA lets you view the anonymized individual interactions for your websites and applications. Using this report you can see the acquisition date, channel and device category of the user along with the number of times he has hit the website. How to Use User Explorer Report Another highlight of…

How to use the Google Keyword Planner Tool for SEO in 2016 (Now with 2017 Updates)

how to use google keyword planner

Jump to History Google Keyword Planner for SEO Google Keyword Planner Tool Tutorial History of Google Keyword Planner Earlier known as Google Keyword Tool, the Google Keyword Planner came in 2013 and is a free adwords tool that lets you search for keyword ideas, ad groups and even gives you an interface to multiply keywords to get a new list of keywords. The article gives you an insight on how to use the keyword planner tool for a kickstart seo/ppc campaign. To access the Keyword Planner, jump to http://adwords.google.com/KeywordPlanner Google Keyword…