5 Step Guide to Multi Channel Funnels in Google Analytics

Multichannel Funnel in GA

Overview Assisted Conversions Top Conversion Paths Time Lag Path Length What are Multi Channel Funnels? Multi Channel Funnels help you identify which channels are contributing to your sales and conversions, confusing? Not really, by default Google Analytics shows you the last click conversion for any sales or conversion but you cannot identify which channels were a part of the conversion cycle, which channel initiated? which brought the user back?, to answer such questions analytics brings in Multi channel funnels. Lets consider an example here, Above is a series of interactions…