On Page SEO in 2016: Techniques to Boost your Rankings

on page seo in 2016

Do you all agree to the fact that On Page SEO cannot be dead? Abiding the Google Guidelines and working on improving the content quality will always be the core principle for an SEO professional but today we will talk about all the important factors that will help you improve your keyword position in the search results. What is On Page SEO? On Page SEO refers to set of techniques that should be applied to optimize a web page in order to achieve better rankings in search results. When we talk about on page seo, you would find…

How to Drive a 4x Reduction in Cost per Lead Using Lead Ads from Facebook

facebook lead ads

Yes, you heard us right, you can lower down your cost to as low as 4 times to what you are spending right now! How? Facebook’s new update, Lead Ads gives you the answer, here’s how.. With technology in place, people expect everything from there mobiles, from a simple call to messaging and driving applications – mobile does it all. A survey conducted at the end of the year 2015 highlighted that more than 73% of people now use mobiles for accessing social networks like Facebook, Twitter etc. which brings…

Step-by-Step Guide to A/B Testing with Google Analytics Experiments

AB testing GA

A/B testing, a very familiar term, isn’t it? Today, I’ll take you through the step-by-step guide to A/B testing with Google Analytics which is absolutely free to use. You heard me right, it’s FREE! Marketers have been running for searching some of the best A/B tools in the industry but I can surely bet on with Google Analytics experiments, as one of the best free tools available for A/B testing landing pages and content experiments. *Mind it, I said A/B testing not Multivariate testing. Step-by-Step Guide to Split Testing Most…