Step-by-Step Guide to A/B Testing with Google Analytics Experiments

AB testing GA

A/B testing, a very familiar term, isn’t it? Today, I’ll take you through the step-by-step guide to A/B testing with Google Analytics which is absolutely free to use. You heard me right, it’s FREE! Marketers have been running for searching some of the best A/B tools in the industry but I can surely bet on with Google Analytics experiments, as one of the best free tools available for A/B testing landing pages and content experiments. *Mind it, I said A/B testing not Multivariate testing. Step-by-Step Guide to Split Testing Most…

5 Step Guide to Multi Channel Funnels in Google Analytics

Multichannel Funnel in GA

Overview Assisted Conversions Top Conversion Paths Time Lag Path Length What are Multi Channel Funnels? Multi Channel Funnels help you identify which channels are contributing to your sales and conversions, confusing? Not really, by default Google Analytics shows you the last click conversion for any sales or conversion but you cannot identify which channels were a part of the conversion cycle, which channel initiated? which brought the user back?, to answer such questions analytics brings in Multi channel funnels. Lets consider an example here, Above is a series of interactions…

User Explorer Report in Google Analytics to show Visitor Interactions

User explorer report in GA

On 11th April, Google released its release notes that led to one of the most interesting features in Google Analytics which is “User Explorer” that lets you see very specific interactions of the user across the website. The User Explorer Report in GA lets you view the anonymized individual interactions for your websites and applications. Using this report you can see the acquisition date, channel and device category of the user along with the number of times he has hit the website. How to Use User Explorer Report Another highlight of…