Earlier known as Google Keyword Tool, the Google Keyword Planner came in 2013 and is a free adwords tool that lets you search for keyword ideas, ad groups and even gives you an interface to multiply keywords to get a new list of keywords. The article gives you an insight on how to use the keyword planner tool for a kickstart seo/ppc campaign.
To access the Keyword Planner, jump to http://adwords.google.com/KeywordPlanner
For an SEO, it has always been a world of keywords, short tail vs long tail, brand vs non brand etc. and to figure that out has always been a struggle. Google Keyword Planner makes this easier by providing you a group of keyword ideas and ad groups so that you can structure your campaings easily.
Lets first learn the basics on how to use the keywor planner tool:
- You would require a google adwords account to get started.
- Login to your account and move over to Tools.
- Click on keyword Planner from the drop down list.
- Select “Search for New Keywords using a Phrase, Website or Category”.
- Enter your keyword and hit “Get Ideas”.
Phrase, Website or Category – What option to choose?
How to begin searching for keywords:
- Your Product or Service: Type in phrase or keywords (Per Line) that are related to your post. Avoid using broader keywords like “shoes” “Pencil” to get more specific results.
- Your Landing Page: Keyword planner helps you suggest target keywords based on your landing page content. I use this more often to check what my competitors are targetting. Simply add your URL and see the magic!
- Your Product Category: Google Adwords Keyword planner provides you with a list of categories to choose from. This option can always be used with the “Product or Service” option to get more specific results.
Targetting and Customizing Your Search
All Locations: You can select a specific country, region or area from the list and then see the average monthly searches and competition defined for that location. For example, you can select United States as the country or want to drill to more specific region select Durham. This option works best when you are optimizing for local business.
All Languages: Keyword planner gives you a list of languages to choose from, for example if you have written an article in English, you would want to target english speaking customers.
Search Type: By default it is set to “Google” but you can always select “Google and its Search Partners” to get more diversified results.
Negative Keywords: Negative keywords come in handy when you want to exclude a particular keyword from the list. For example, if you are writing for a book on “Guide to Remarketing”, you would want to exclude the word “Free” from the results.
Customize your Search
Keyword Filters: Mostly used in the case of optimizing a campaign in search or adsense where you can set “Average Monthly Searches”, “Suggest Bid” and “Ad Impression Share” to be greater than, lesser than or equal to some value.
Keyword Options: You can select this option to get more specific or broader results for your typed keyword.
Keywords to Include: This is another great option that lets you find long tail keywords. For example, you can add “How to”, “How does” kind of phrases to add to your search results.