SEO

On Page SEO Checklist 2017 | Factors that Matter

on page seo checklist
Written by Himanshu Suri

SEO world has become a game of content and 2017 will bring in many more challenges. On Page SEO is something that will always bring in tweaks and factors which the webmasters will hop onto to improve their websites.

Webmasters always refer to “On Page SEO checklist” to optimize web pages and people who have just begin can also follow the checklist below to get a hold of some of the important SEO factors. This will be an eye opener to many, I bet…

on page seo opener

On Page SEO Checklist for Webmasters

  • Begin with installing Google Analytics and Google Webmaster (Now Search Console)
  • Make sure to check the 404/500 Errors in Google Search Console, duplicate content, long titles and missing meta descriptions.
  • Are you using WordPress? If yes, use some of the best plugins in the industry like Yoast or All in One SEO to make your life easier.
  • Install Screaming  Frog or Xenu to find broken links and crawl errors.
  • Targeting Keywords? Use Google Keyword Planner to search for keywords or consider using keywords.io or tools like Ahrefs to find more relevant keywords and see what your competitors are targeting. Make sure to find one primary keyword for each page.

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  • Link Building? You should consider purchasing a license from some of the best available SEO tools like Ahrefs, MOZ, Semrush to improve your link profile.
  • Target your primary keyword in your web page URL.
  • Check the CTR of your keywords to see if your Title is enticing enough. You can use the Google Search Console here.
  • Check the length of your Meta Descriptions across pages. The ideal length according to Google is 160 characters.
  • Check the headings of your page. Are you using H1, H2, H3 tags on your web pages? Also, ensure using only 1 H1 tag per page.
  • Make sure to have user friendly content on your web pages so that search engines can understand the intent of each individual page. My recommendation is to have atleast 250 words of content, though its always said “The more the merrier!”
  • Try utilizing LSI (Latent Semantic Indexing) i.e. usage of synonyms (similar meaning keywords) in your web pages is important and advised.
  • Check to see if all your images have ALT tags, search engines can only read ALT tags from the images.
  • Check to see if your website is responsive and compatible across all devices like mobile, tablets etc. Consider using AMP (Accelerated Mobile Pages) for your web pages.
  • Check to see if you have created and submitted your XML sitemap to Google and Bing.

The above on page SEO checklist will definitely help you optimize your website and rank in SERP. Hope you enjoyed the post, do leave your question and comments below…

About the author

Himanshu Suri

Himanshu Suri is a digital marketing consultant. He has expertise in online marketing and web analytics. He has worked as a consultant for lot of agencies, private companies and few public figures.