We are mid-way 2016 and have already seen Google updating its tools and features to improve user experience. In April 2016, we saw the User Explorer Report in Google Analytics and now it adds the Rich Cards under Search Appearance in Google Search Console.
What are Rich Cards?
Rich cards use schema.org structured data markup just like Rich snippets to display results in a more engaging format across all devices – Mobile, Tablet and even Desktop.
This feature of Search Console would help provide data to Google Search about products, recipes or movies on your website.
How to Implement Rich Cards?
To improve the search results in mobile, Google has introduced Rich Cards which can be implemented for 2 categories – Recipes and Movies. The search console team says they are working on getting the features across all categories soon and recommends using JSON-LD for implementing rich cards.
It also provides you with an access to all new Rich Cards report which will help you diagnose errors and rectify them as listings with improper structuring don’t get processed. So now you can easily enhance your listings using these reports.
Get to know which fields are important in order to show Rich Cards here; Essential Fields for Rich Cards. This is not all, a new feature currently in beta which is “Rich Results” will help you keep a track of how your rich snippets and cards are performing in search results.
Have you got your Rich Card yet?