In order to understand how SEO contributes to various business lines and services, we conducted this session with over 20 product marketers. The discussion started with a brief understanding on, What is SEO, which can be defined as,
“Search engine optimization” which is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.
We gradually moved to understanding how an SEO interprets the business and what all is done before optimization begins. We covered individual parameters on which an SEO Audit is performed like, “On Page Factors”, “Domain Analysis”, “Keywords Analysis”, “Backlink Overview” and much more.
**Not to forget, here is where you can check Domain Authority and Page Authority
Download the PPT here, Understanding The World of SEO
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