Are you struggling to improve your WordPress site speed? Are your users bouncing off due to high load time? Then this is the time you optimize your WordPress site as no one likes to wait. According to a recent study, more than 40% of users bounce off when the page load time goes up to 3 seconds or more.
Search engine giants like Google factor site speed as one of the most important elements when ranking a website. They recommend having a site speed of 1-1.5s for excellent user experience.
So, here is how you can do some quick workarounds on your WordPress account to improve the site speed.
Optimize WordPress Site Speed
- Use a WordPress Caching Plugin
The pages developed by WordPress are dynamic in nature i.e. a process runs in the background which handles your query, collects information and shows it to the user. Now imagine, when multiple users visit the website, the same process takes a hit and slows down.
- Optimize Images for better Results
Images can hurt rather than helping, if you are not optimizing the images on the site. Usually large images are the biggest concern on a website as they take ages to load. While uploading the images directly from your phones, kindly ensure that they are compressed for web.
You can use tools like Lazy Load to load the images above the fold and once the user scrolls down the images start to load. Another great tool available is Kraken.io which is an online application through which you can compress images keeping the quality factor in mind.
- Reduce on the HTTP Request